HoopFest
spokane, wa
Overview
An annual 3-on-3 basketball tournament in Spokane, WA; Hoopfest brings together players and fans in a high-energy, community-focused event every summer. I capture the excitement, athleticism, and local pride of the tournament in these unique logos and visuals
Concept
The design draws inspiration from:
Basketball culture — dynamic movement, energy, and competition
Spokane landmarks — nods to the city’s skyline and riverfront to ground the event locally
Community spirit — accessibility, fun, and participation for all skill levels
The goal was to create a bold, recognizable mark that feels energetic and inclusive, while maintaining a polished, professional look for print, merchandise, and digital applications.
Design Approach
Dynamic shapes and lines to evoke motion and the basketball court
Strong, bold typography reflecting the energy and intensity of competition
Vibrant color palette (e.g., orange, black, and white) to echo basketball and team spirit
Flexible identity system for merchandise signage, event banners, and social media
